Digital Marketing Specialist

HCA Healthcare - Sunrise, FL

Part-time,Full-time - Entry Level

Sunrise, FL

10,001+ employees

Hospitals

About the position

The Digital Marketing Specialist at HCA Healthcare is responsible for developing and implementing marketing strategies that enhance the organization's online presence and engagement. This role focuses on utilizing digital channels to promote healthcare services, support patient outreach, and drive brand awareness. The position is integral to the marketing team, contributing to the overall mission of improving patient care through effective communication and marketing initiatives.

Responsibilities

• Develop and execute digital marketing campaigns across various platforms.
• Analyze and report on the performance of digital marketing efforts.
• Collaborate with cross-functional teams to create cohesive marketing strategies.
• Manage social media accounts and engage with the online community.
• Optimize website content for search engines and user experience.
• Conduct market research to identify trends and opportunities in digital marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong understanding of digital marketing tools and analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.

Nice-to-haves

• Experience in the healthcare industry.
• Familiarity with SEO and SEM best practices.
• Knowledge of graphic design tools such as Adobe Creative Suite.

Benefits

• Comprehensive medical coverage with low copays.
• Dental and vision benefits.
• 401(k) Plan with a 100% match on contributions.
• Employee Stock Purchase Plan with a discount.
• Education assistance including tuition and certification support.
• Paid time off and family leave options.