Razer - Irvine, CA
posted about 2 months ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. As a Digital Marketing Specialist, you will be the driving force behind growing the regional performance marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and implementing process improvements. In this role, you will own and direct full-funnel planning and execution, targeting strategies, and performance of all paid digital marketing platforms across digital platforms for the North America region. You will execute key regional campaigns, closely collaborating with the North America sales and business units to support the regional business goals. Your responsibilities will include ownership of campaign performance, KPIs, and reporting with the goal of driving marketing efficiencies and effectiveness through ongoing optimizations. You will also provide inputs on the regional digital customer journey, touchpoint, and content mapping for paid media activation. Additionally, you will drive digital marketing experimentation, A/B testing, and innovation, while closely collaborating with the global digital strategy and insights team to deploy business unit aligned strategic plans, insights, analytics, and delivery of defined KPIs. Media planning, including advertising budget planning and maintenance, will also be part of your responsibilities. Regular reporting of advertising plans and performance to various stakeholders will be essential. You will act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance, and supervising agency activities. Furthermore, you will work with the global digital marketing team for inputs into the global joint business plans with key media partners, and you will be responsible for asset conception and requests for all digital marketing channels, including banners, videos, text ads, dynamic ads, and more. Your goal will be to evolve all ongoing paid marketing channels to improve the overall strategy, tactics, and performance.