Digital Marketing Specialist

$40,000 - $80,000/Yr

Hygiena International Limited - Camarillo, CA

Full-time - Mid Level

Camarillo, CA

Chemical Manufacturing

About the position

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena's proprietary diagnostic technologies enable customers to prevent illness and save lives, comply with regulations, protect products and brands, and run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California, and with offices around the world, we are actively looking for talented individuals to help grow the business! At Hygiena, we believe in providing the highest quality products and service, being a leader in innovation, having a compelling desire to improve and win in the marketplace, and contributing positively not only in the workplace but in our community and environment! With rapid growth comes opportunity. We are looking for a Digital Marketing Specialist to join our team! Ideally looking for someone near our New Castle, DE or Mexico City, MX office! This is a full-time, hybrid position.

Responsibilities

• Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing qualified leads.
• Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
• Conduct competitor and customer analysis, and develop campaign briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan, and allocations of media spend.
• Build, execute, and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources, and other channels.
• Allocate and optimize media spend across channels to maximize ROAS.
• Write copy for website, landing pages, emails, paid ads, etc.
• Construct emails and landing pages based on approved templates, collaborating with technical writers and designers for other campaign artifacts.
• Align messages, artwork, and downloads with relevant buyer stage.
• Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; ensure all tracking mechanisms are in place and working for all campaigns.
• Compile analysis into monthly reports or when needed by management.
• Ensure compliance with and/or follow all organizational systems, programs, training, policies, and procedures as required and comply with relevant legal mandates.
• Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carry out all responsibilities in an honest, ethical, and professional manner.
• Handle various other duties as delegated by the Sr. Manager, Digital Marketing (Global).

Requirements

• Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
• Minimum of 5 years of experience in B2B marketing.
• Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
• Intermediate knowledge of display networks.
• Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
• Intermediate knowledge of social media networks.
• Intermediate knowledge of SEO (on-page, off-page, link building).
• Intermediate knowledge of buyer journey, personas, and overall lead nurture process.
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
• Intermediate knowledge of Google Analytics and UTM codes.
• Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
• Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
• Prior work experience in related microbiology and/or life science industry a plus.

Nice-to-haves

• Bilingual (one or more: Italian, French, Spanish, Portuguese) also a bonus.

Benefits

• Dental insurance
• Disability insurance
• Employee assistance program
• Health savings account
• Life insurance
• Paid time off
• Profit sharing
• 15 days of PTO & 9 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
• Company paid Life Insurance, Short and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities