Digital Marketing Specialist

Beacon Hill Staffing Group - Jefferson City, MO

Full-time - Mid Level

Jefferson City, MO

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency focused on the pharmaceutical sector. This remote position requires expertise in digital marketing, particularly in direct-to-consumer (DTC) and healthcare professional (HCP) engagement strategies. The role involves collaborating with various stakeholders to develop and execute digital marketing initiatives that align with brand objectives, while also providing insights and recommendations based on data analysis and market trends.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and brand strategy.
• Draft and review creative briefs and documentation for digital programs.
• Lead internal review processes and coordinate with external partners for digital program preparation.
• Partner with Brand, digital agencies, and media partners to define project strategy and deliverables.
• Lead KPI and measurement reporting for DTC and HCP digital initiatives, providing actionable insights.
• Oversee the execution of DTC and HCP digital tactics and media programs to maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and reporting.
• Drive innovation in digital tactics by partnering with Brands and external partners.
• Monitor project status and provide regular updates on progress and challenges.
• Analyze campaign performance data to optimize future digital initiatives.

Requirements

• Bachelor's degree with a minimum of 3+ years of experience in pharmaceutical/biotech or related marketing.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven ability to manage digital agencies and cross-functional teams effectively.
• Competence in developing and activating media plans for optimal reach.
• Experience navigating internal review processes for compliance and approvals.
• Prior experience in a Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for stakeholder engagement.
• Proficiency in Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.

Nice-to-haves

• Prior Digital or Media Marketing Agency experience is a plus.

Benefits

• Remote work opportunity
• Potential for contract extension or conversion to permanent position
• Flexible working hours aligned with EST time zone