Digital Marketing Specialist

Security Service Federal Credit Union - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

Credit Intermediation and Related Activities

About the position

The Digital Marketing Specialist at Security Service Federal Credit Union plays a crucial role in executing marketing campaigns from inception to completion. This position involves a variety of tasks including responsive HTML/CSS coding, audience segmentation, obtaining business approvals, conducting quality assurance, and overseeing the deployment of marketing materials. The specialist is responsible for analyzing campaign performance and providing recommendations for improvements based on data insights. This role requires a keen understanding of digital marketing strategies and the ability to optimize messaging and frequency for various marketing initiatives, ensuring that communications are effectively tailored to target audiences. In addition to campaign execution, the Digital Marketing Specialist will build, execute, and report on the engagement of digital campaigns aimed at multiple audience segments. This includes managing the technical aspects of email marketing, such as HTML/CSS coding for emails, testing, scheduling, sending, and tracking metrics related to campaign performance. The specialist will also be responsible for maintaining existing email templates, ensuring they align with the SSFCU branding and adhere to best practices in email design. The role requires a proactive approach to completing any additional job-related duties that contribute to the organization's digital marketing vision and core values.

Responsibilities

• Support marketing campaign execution from start to finish, including responsive HTML/CSS coding, audience build, business approval, quality assurance, and deployment.
• Provide campaign improvement recommendations based on data analysis.
• Build, execute, and report on campaign engagement for digital campaigns targeted to multiple audiences and segments.
• Optimize messaging and frequency for marketing and real-time campaigns to ensure effective communication with target audiences.
• Manage HTML/CSS email code, testing, scheduling/sending, reporting metrics, and managing deliverability and opt-outs.
• Maintain and update existing email templates in line with SSFCU branding and email design principles.
• Complete any other job-related duties needed to support the organization's digital marketing vision and core values.

Requirements

• Bachelor's degree in marketing, Business, Computer Science/Information Systems, or related field.
• Minimum three (3) years of experience in digital marketing/email campaign execution, implementation, testing, analytics, and planning.
• Experience with HTML/CSS coding.
• Strong editing, proofreading, and composition skills.
• Excellent organizational and project management skills.
• Strong interpersonal skills with the ability to communicate and work with all levels of internal and external contacts in a professional manner.