Security Service Federal Credit Union - San Antonio, TX
posted about 2 months ago
The Digital Marketing Specialist at Security Service Federal Credit Union plays a crucial role in executing marketing campaigns from inception to completion. This position involves a variety of tasks including responsive HTML/CSS coding, audience segmentation, obtaining business approvals, conducting quality assurance, and overseeing the deployment of marketing materials. The specialist is responsible for analyzing campaign performance and providing recommendations for improvements based on data insights. This role requires a keen understanding of digital marketing strategies and the ability to optimize messaging and frequency for various marketing initiatives, ensuring that communications are effectively tailored to target audiences. In addition to campaign execution, the Digital Marketing Specialist will build, execute, and report on the engagement of digital campaigns aimed at multiple audience segments. This includes managing the technical aspects of email marketing, such as HTML/CSS coding for emails, testing, scheduling, sending, and tracking metrics related to campaign performance. The specialist will also be responsible for maintaining existing email templates, ensuring they align with the SSFCU branding and adhere to best practices in email design. The role requires a proactive approach to completing any additional job-related duties that contribute to the organization's digital marketing vision and core values.