Digital Marketing Specialist

Robert Half - Eden Prairie, MN

Full-time - Mid Level

Eden Prairie, MN

Administrative and Support Services

About the position

The Digital Marketing Specialist position at Robert Half is a contract role focused on developing and implementing digital marketing strategies. The specialist will work on various aspects of digital marketing, including SEO, content management, social media marketing, and analytics, to enhance brand awareness and optimize marketing efforts.

Responsibilities

• Developing and implementing comprehensive digital marketing strategies, including SEO and Google Ads.
• Leveraging Adobe Creative Cloud tools to create engaging and visually appealing digital content.
• Utilizing Content Management System (CMS) for website content updates and maintenance.
• Analyzing performance metrics and insights using tools like Facebook Insights to optimize marketing efforts.
• Conducting AB testing on different marketing strategies to identify the most effective approach.
• Creating and managing online advertisements to increase brand awareness.
• Conducting detailed analytics reports to understand the effectiveness of marketing campaigns.
• Managing and updating the company blog to keep the audience engaged and informed.
• Using CRM tools to manage customer relationships and enhance customer experience.
• Leading the creative process for Direct-Mail and Newsletters to engage with the target audience effectively.

Requirements

• 5+ years of experience in digital marketing strategy
• Proficiency in Adobe Creative Cloud is needed
• Familiarity with Content Management Systems (CMS)
• Experience with Customer Relationship Management (CRM) software
• Knowledge of Facebook Insights for social media marketing
• Ability to utilize Google Ads for online advertising campaigns
• Experience in AB Testing for optimizing user experience
• Capable of creating effective advertisements for various platforms
• Strong analytical skills for interpreting marketing data
• Experience in blogging for promoting brand awareness
• Proven track record of increasing brand awareness through digital marketing strategies

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan