Digital Marketing Specialist

$49,920 - $49,920/Yr

Computech Corporation - Harrison, NY

Full-time - Entry Level

Harrison, NY

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist role at Computech Corporation involves engaging with consumers through various digital channels, addressing inquiries related to PepsiCo's products and marketing initiatives. The position requires a proactive approach to protect and promote the company's brand while serving as a subject matter expert in communication strategies. The role also demands flexibility to provide support during weekends and manage sensitive media topics effectively.

Responsibilities

• Engage with consumers via digital channels, responding to questions or concerns about PepsiCo.
• Protect and promote company and brands through consumer engagement.
• Write content/posts to respond to consumers.
• Support a Key Process in the communication center as a subject matter expert.
• Serve as a trusted advisor while working with and supporting teams across PepsiCo.
• Provide periodic weekend support as needed.
• Escalate influencer or risky posts to communications and legal for approved responses.
• Maintain approved responses by brand matrix.
• Handle select quality escalations within the social channel.

Requirements

• Bachelor's or Master's degree with a concentration in Communications, Public Relations, or Marketing preferred.
• 2-3 years of prior business experience in a Communications or Consumer focused role.
• Excellent written and oral communication skills.
• Knowledge of and proficiency in social media channels with interest in emerging digital trends.
• Ability to effectively problem solve, collaborate, and communicate in a fast-paced work environment.
• Ability to multitask and prioritize channel management based on volume.
• Strong proficiency in Microsoft Office applications.

Nice-to-haves

• Creative thinking and problem-solving skills.
• Spanish or French speaking is a plus.

Benefits

• Contract position with a pay rate of up to $24.00 per hour.