Digital Marketing Specialist

$75,000 - $95,000/Yr

Asus Computer International - Fremont, CA

Full-time - Mid Level

Fremont, CA

Wholesale Trade Agents and Brokers

About the position

The Digital Marketing Specialist at ASUS Computer International will be responsible for enhancing the ASUS brand presence in the US across various product categories including Consumer PC, Commercial PC, Gaming PC, and Mobile. This role involves executing media buys, managing official site content, optimizing product pages for SEO/SEM, and overseeing eCommerce advertising initiatives. The specialist will collaborate with product marketing and channel teams to optimize digital content and drive traffic to ASUS websites and e-shops.

Responsibilities

• Set up & optimize digital campaigns across multiple platforms including Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.
• Provide reporting, analysis, and recommendations for improving performance based on data-driven decisions.
• Plan and execute digital marketing strategies for special projects, including product launches and driving traffic/conversions to ASUS websites.
• Lead SEO initiatives including both on-page and off-page optimizations.
• Deploy personalized, targeted messages through various channels to engage customers throughout their lifecycle.
• Analyze results of digital marketing initiatives and make recommendations based on that analysis.
• Analyze consumer, competitor, and product category trends and insights, making recommendations based on that analysis.
• Liaise with ASUS team members and business partners to ensure compliance with partner funding requirements.
• Work with the accounting team to manage and process vendor invoices.
• Stay updated with the latest trends and changes in advertising and eCommerce.

Requirements

• Bachelor's Degree in a related field.
• 2-5 years of marketing experience in a fast-paced environment, preferably in the PC/gaming industry or agency experience.
• 2-5 years of experience in media planning or digital marketing.
• Strong organizational, problem-solving, and cross-department collaboration abilities.
• In-depth knowledge of successful SEO initiatives.
• Basic graphic design skills and familiarity with design software.
• Fluent in English.

Nice-to-haves

• Familiarity with the tech industry and digital marketing tools.
• Experience in consumer electronics or the PC industry.

Benefits

• AD&D insurance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Employee assistance program
• Vision insurance
• Life insurance