Digital Marketing Specialist

$52,000 - $52,998/Yr

Great Southern Bank - Springfield, MO

Full-time - Entry Level

Springfield, MO

Credit Intermediation and Related Activities

About the position

Come be a part of something greater! Great Southern Bank is committed to fostering an environment where everyone can contribute and succeed at every level. By embracing diversity, we celebrate and value differences in age, outlook, cultural background, lifestyle, and physical ability. We offer career opportunities and advancement across a wide range of disciplines. Ranked top ten in Forbes Best Bank four years in a row, we invite you to join our team of customer service experts today! The Digital Marketing Specialist is responsible for assisting the Digital Marketing Manager with the design, implementation, and support of projects and processes in accordance with brand guidelines, marketing strategies, and organizational priorities across all applicable digital channels. This role involves keeping the Digital Marketing Manager and Director of Communications & Marketing informed concerning developments in their area of responsibility. In this position, you will utilize multi-media resources and tools to research, recommend, and implement web-based applications and technologies as directed. You will understand how to leverage web technology and social media to benefit Great Southern Bank, looking for opportunities to maximize search engine optimization through the creation of applicable, accurate, and timely content. You will work closely with the Digital Marketing Manager and Communications Manager to develop and publish content for both the Company's internet and intranet, ensuring alignment with the Company's overall messaging strategy. Additionally, you will assist with the development, compiling, and review of digital marketing campaign reports, and help implement the Company's audio and video communication and marketing campaigns. This role also involves coordinating and implementing a variety of email marketing campaigns, including the preparation and analysis of campaign reports. Regular attendance, punctuality, and adherence to company policies and procedures are essential.

Responsibilities

• Assist the Digital Marketing Manager with the design, implementation, and support of digital marketing projects and processes.
• Research, recommend, and implement web-based applications and technologies as directed.
• Maximize search engine optimization through the creation of applicable, accurate, and timely content.
• Develop and publish content for the Company's internet and intranet in collaboration with the Digital Marketing Manager and Communications Manager.
• Ensure alignment with the Company's overall messaging strategy and assist with the oversight of the Company's digital signage inventory and messaging program.
• Compile and review digital marketing campaign reports.
• Assist with the implementation of audio and video communication and marketing campaigns.
• Coordinate and implement a variety of email marketing campaigns, including preparation and analysis of campaign reports.
• Maintain regular and reliable attendance, punctuality, and personal appearance.
• Adhere to all company policies and procedures, as well as applicable banking rules, regulations, and laws.

Requirements

• High school diploma or GED required.
• Bachelor's Degree in Marketing, Website Development, or related field or equivalent relevant work experience.
• 1-2 years related experience in digital marketing or a similar field.
• Intermediate experience with alphanumeric data entry, PowerPoint, Excel, and word processing.
• Strong website development skills and experience, including HTML, DHTML, JavaScript, and tools like Dreamweaver.
• Familiarity with W3C standards and knowledge of cross-browser compatibility issues.
• Good understanding of metadata and taxonomy methods.
• Experience with Adobe Suite, including After Effects and Premiere Pro.
• Exposure to website and DNS management services.
• Familiarity with marketing principles and digital marketing strategies.

Nice-to-haves

• Familiarity with iOS and Android application software for mobile platforms.
• Experience with video editing software including Final Cut Pro and Adobe Premiere.
• Knowledge of creative briefs and message planning.

Benefits

• Hybrid work schedule option
• Career advancement opportunities
• Diversity and inclusion initiatives
• Equal Opportunity Employer policies