Digital Marketing Specialist

$35,360 - $39,520/Yr

Liberty Landscape Supply - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at Liberty Landscape Supply is responsible for creating and managing engaging content that enhances brand awareness and drives demand for products and services. This role involves collaboration with internal teams and agency partners to execute marketing campaigns across various channels, including web, email, social media, and print. The specialist will serve as a brand ambassador, ensuring that all content aligns with the company's messaging and marketing objectives while also focusing on SEO optimization and customer engagement.

Responsibilities

• Create compelling content for product pages, service pages, blogs, emails, and videos that align with the brand's message.
• Support ecommerce by updating products, photography, and making price revisions on the website.
• Develop SEO-optimized content for various digital platforms, including blogs and landing pages.
• Contribute to the editorial calendar and manage content dissemination for newsletters and promotions.
• Organize promotional events and community engagements to enhance customer interaction.
• Manage and grow the digital asset library, including graphics and photography.
• Create and oversee brand signage at retail locations under leadership direction.
• Respond to online reviews and manage customer interactions through digital channels.

Requirements

• Minimum two years' experience in marketing for a brand or agency.
• Strong copywriting skills with a focus on targeting consumers across various marketing channels.
• Excellent spelling and grammar skills.
• Experience with graphic design and editing, preferably with Adobe Creative and Canva.
• Understanding of email marketing best practices.
• Photography and videography skills, including drone operation, are a plus.
• Attention to detail and a keen eye for aesthetics.
• Ability to work independently and collaboratively in a team environment.
• Reliable transportation for travel to multiple store locations as needed.

Nice-to-haves

• Experience with email marketing tools and strategies.
• Familiarity with SEO best practices and analytics tools.
• Knowledge of social media marketing and management.
• Experience in event planning and execution.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount
• Professional development assistance
• Life insurance
• Referral program