Digital Marketing Specialist

Banyan Air Service - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

Repair and Maintenance

About the position

The Digital Marketing Specialist at Banyan Air Services Inc. plays a crucial role in developing, implementing, and analyzing digital marketing strategies within the aviation industry. This position focuses on enhancing the experience of pilots, passengers, and aviation professionals by driving success through innovative marketing efforts. The specialist will collaborate with various departments to understand the unique marketing needs of the aviation community and will be responsible for expanding Banyan's digital footprint and improving search engine rankings.

Responsibilities

• Create, design, and maintain Banyan's websites including banyanair.com and banyanpilotshop.com.
• Develop various types of content for websites and blogs to expand Banyan's digital footprint and generate leads.
• Identify and execute opportunities to improve Banyan's search rank for key terms across the marketing funnel.
• Implement web code and design standards for user-friendly and SEO-friendly websites.
• Blog regularly to support and promote Banyan's offers and attract site visitors.
• Grow the subscriber base by providing regular, helpful content aligned with audience needs.
• Manage on-page and off-page SEO for Banyan.
• Collaborate with departments to ensure keywords drive traffic and improve organic search performance.
• Analyze customer behavior and sales patterns on the website to recommend actions.
• Develop and manage digital marketing campaigns across social media, email, and paid ads.
• Contribute to content creation for the website and social media, including writing blog posts and creating graphics.
• Create webpages and graphics for WordPress websites, ensuring they are visually appealing and optimized for search engines.
• Assist with SEO and SEM initiatives, including keyword research and content optimization.
• Monitor and report on campaign performance using analytics tools, identifying trends and suggesting improvements.
• Participate in brainstorming sessions and contribute fresh ideas for marketing campaigns.

Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum of 5 years of experience in digital marketing.
• Basic understanding of digital marketing principles and strategies.
• Familiarity with social media platforms and analytics tools.
• Knowledge and creative eye for photography and video production.
• Strong written and verbal communication skills.
• Creative thinker with attention to detail.
• Ability to work independently and in a team environment.
• Eagerness to learn and adapt in a fast-paced industry.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), CapCut, MailChimp, and Canva is a plus.

Nice-to-haves

• Experience with video production and editing.
• Familiarity with email marketing tools and strategies.

Benefits

• Positive work culture and team-oriented environment.
• Collaborative and supportive team environment.
• Opportunities to take ownership of projects.
• Competitive salary.