Digital Marketing Specialist

Robert Half - San Antonio, TX

Full-time - Entry Level

San Antonio, TX

Administrative and Support Services

About the position

The Digital Marketing Specialist role at Robert Half is a contract-to-permanent position based in San Antonio, Texas. This position is crucial for transforming enterprise and marketing data into actionable insights that drive marketing strategies. The specialist will analyze data, optimize marketing ROI, and implement advanced measurement solutions, contributing significantly to both digital and traditional marketing channels.

Responsibilities

• Translate complex data analysis into actionable insights to drive decision-making across marketing channels.
• Utilize SQL for data extraction and analysis, coupled with visualization tools like Power BI.
• Implement advanced measurement solutions, including multi-touch attribution and predictive analytics.
• Enhance marketing effectiveness through advanced analytics and optimized acquisition strategies.
• Monitor and analyze data from platforms like Google Ads and Meta Ads.
• Build and maintain dashboards using business intelligence tools.
• Contribute to the digital transformation of our marketing capabilities.
• Develop and maintain our marketing measurement framework, focusing on multi-channel campaign performance and attribution modeling.
• Use Adobe Creative Cloud, Content Management System (CMS), CRM, and other tools to create and manage digital marketing content.
• Collaborate with various stakeholders to present data insights and handle multiple priorities.

Requirements

• Proficient in Adobe Creative Cloud applications
• Experience with Content Management Systems (CMS)
• Knowledge in Customer Relationship Management (CRM)
• Ability to use Facebook Insights for marketing initiatives
• Expertise in managing Google Ad campaigns
• Understanding of AB Testing principles and application
• Proven experience in creating engaging advertisements
• Strong background in data analytics
• Excellent blogging skills to enhance brand visibility
• Demonstrated ability to increase Brand Awareness through strategic marketing initiatives.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan