Digital Marketing Specialist

Per Mar Security Services - Davenport, IA

Full-time - Mid Level

Davenport, IA

1,001-5,000 employees

Administrative and Support Services

About the position

The Digital Marketing Specialist at Per Mar Security is responsible for driving online growth through data-driven marketing strategies. This role focuses on lead generation, marketing automation, paid advertising, and SEO to attract and convert potential customers. The specialist will work closely with sales teams and utilize various marketing tools to optimize campaign performance and enhance customer experiences.

Responsibilities

• Develop and execute targeted marketing campaigns to attract and convert qualified leads.
• Implement and optimize automated workflows to nurture leads and improve customer experiences.
• Manage paid search, display, and social media campaigns for maximum ROI.
• Conduct technical SEO audits and implement strategies to improve search engine rankings.
• Conduct A/B testing and data-driven optimization to improve campaign performance.
• Analyze campaign data to measure effectiveness and identify areas for improvement.
• Accurately track and manage leads within our CRM system, ensuring data accuracy and up-to-date information.
• Provide sales teams with qualified leads and relevant information to facilitate successful sales conversations.
• Stay up-to-date on industry trends, competitor activities, and target market preferences.

Requirements

• 3+ years of experience in digital marketing, with a focus on lead generation and marketing automation.
• Proficiency with marketing tools such as HubSpot, GA4, Canva, Point, and Microsoft Dynamics.
• Strong data-driven mindset with the ability to analyze and interpret data for performance optimization.
• Proven experience in lead generation and marketing campaigns.
• Excellent communication and interpersonal skills.
• Creative problem-solving skills.

Nice-to-haves

• Bachelor's Degree preferred but not required.

Benefits

• Medical Insurance
• Life Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Holidays
• Short Term Disability
• 401K/403b Plan
• Educational Assistance