Digital Marketing Specialist

$46,826 - $60,874/Yr

Lamar University - Beaumont, TX

posted 2 months ago

Full-time - Entry Level
Beaumont, TX
10,001+ employees
Educational Services

About the position

The Digital Marketing Specialist at Lamar University plays a crucial role in enhancing the university's online presence and engagement through effective digital marketing strategies. Reporting to the Associate Director of Creative Services, this position involves collaboration with the university marketing staff to leverage technology in support of marketing communications goals. The specialist will be responsible for managing all university social media accounts, developing content calendars, and ensuring that all digital marketing efforts align with the university's branding and policies. This role requires a deep understanding of digital marketing fundamentals, as well as the ability to analyze trends and performance metrics to optimize campaigns. In addition to social media management, the Digital Marketing Specialist will oversee the creation and execution of digital marketing campaigns aimed at engaging the Lamar University community and the public. This includes setting up and optimizing Google Ads, managing Google Analytics, and reporting on campaign performance. The specialist will also conduct market research to inform digital marketing strategies, ensuring that campaigns are targeted effectively. The position demands a high level of organization and flexibility, as it involves managing multiple projects with tight deadlines and may require occasional evening or weekend work. The ideal candidate will possess a passion for digital marketing, a strong initiative, and the ability to thrive in a team environment. They will be expected to demonstrate critical thinking and problem-solving skills, along with excellent communication abilities. The role is primarily office-based, with some physical demands such as lifting and moving equipment, and the ability to navigate the campus for events and media capture.

Responsibilities

  • Manage all Lamar University social media accounts across various platforms, including those for the University President.
  • Research and develop strategies to engage the Lamar University community and public by creating content calendars for all social media platforms.
  • Maintain and enforce the university's social media policy to ensure all social media accounts align with university branding.
  • Analyze social media trends and track modern technologies.
  • Assist in direction of content creation and collaborate with the marketing team to ensure all digital campaigns align with university branding.
  • Assist with the setup and optimization of digital ad campaigns to promote Lamar University to target markets.
  • Measure and report on performance of digital marketing campaigns.
  • Manage Google Ads and Google Analytics to deliver strong campaigns and report on key insights for performance improvement.
  • Support digital marketing strategy with marketing research, testing, target research, and segmentation.
  • Partner with the web communications team to ensure Google Ads are reaching full potential.

Requirements

  • Bachelor's degree in marketing/communications-related field.
  • At least 1 year of marketing experience.
  • Strong individual initiative with the ability to thrive in a team environment.
  • Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Eagerness to learn, grow, and consistently excel.
  • Critical thinking and problem-solving skills.
  • Excellent organizational, written, and verbal communication skills.
  • Proficiency in data analysis with a talent for making data-driven recommendations.
  • Expert level knowledge of Microsoft Office including Word, Excel, and PowerPoint.

Nice-to-haves

  • Proficiency in using social media advertising platforms.
  • Solid understanding of digital marketing fundamentals and methodologies.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • State of Texas Retirement plans
  • Tuition covered at 100% for employees, spouses and/or eligible dependents.
  • Paid time off - vacation, sick, and holidays.
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