Lamar University - Beaumont, TX
posted about 1 month ago
The Digital Marketing Specialist at Lamar University plays a crucial role in enhancing the university's online presence and engagement through effective digital marketing strategies. Reporting to the Associate Director of Creative Services, this position involves collaboration with the university marketing staff to leverage technology in support of marketing communications goals. The specialist will be responsible for managing all university social media accounts, developing content calendars, and ensuring that all digital marketing efforts align with the university's branding and policies. This role requires a deep understanding of digital marketing fundamentals, as well as the ability to analyze trends and performance metrics to optimize campaigns. In addition to social media management, the Digital Marketing Specialist will oversee the creation and execution of digital marketing campaigns aimed at engaging the Lamar University community and the public. This includes setting up and optimizing Google Ads, managing Google Analytics, and reporting on campaign performance. The specialist will also conduct market research to inform digital marketing strategies, ensuring that campaigns are targeted effectively. The position demands a high level of organization and flexibility, as it involves managing multiple projects with tight deadlines and may require occasional evening or weekend work. The ideal candidate will possess a passion for digital marketing, a strong initiative, and the ability to thrive in a team environment. They will be expected to demonstrate critical thinking and problem-solving skills, along with excellent communication abilities. The role is primarily office-based, with some physical demands such as lifting and moving equipment, and the ability to navigate the campus for events and media capture.