Curia - Albany, NY
posted 2 months ago
Curia Global is seeking a high-energy, strategic Digital Marketing Specialist to join their fast-paced marketing team. This remote position, available for candidates in the Eastern or Central time zones, is pivotal in managing, tracking, and reporting on digital marketing campaigns. The successful candidate will collaborate closely with the marketing director, brand manager, and subject matter experts (SMEs) to execute and optimize online pay-per-click (PPC) and social media campaigns. The role demands a sense of urgency and a commitment to excellence, as the work directly contributes to improving patients' lives through the pharmaceuticals developed and manufactured by Curia. In this role, the Digital Marketing Specialist will assist in developing and implementing a comprehensive digital marketing strategy. Responsibilities include campaign development and planning, where the specialist will devise Google AdWords and LinkedIn PPC campaigns, focusing on objectives, competitor analysis, keyword selection, targeting options, campaign structure, and budget allocation. The specialist will also conduct keyword and audience research to identify valuable search terms for effective ad targeting. Ad creation and optimization are crucial aspects of this position, requiring the development and continual refinement of ad creatives, including ad copy and visuals, to enhance click-through rates and conversions. The specialist will manage bid and budget effectively, monitoring keyword bids to ensure cost-effective campaigns and maximizing return on ad spend (ROAS). Regular data analysis and reporting will be essential, with the specialist generating reports and providing recommendations for campaign improvements. Additionally, the Digital Marketing Specialist will manage the digital marketing communications calendar and SharePoint content, assist the marketing operations team with email marketing and monthly newsletters, create customized landing pages for tradeshows and events, and support the brand manager in social media efforts. This role also involves creating and updating digital marketing reports and supporting other marketing activities as needed.