Digital Marketing Specialist

$78,800 - $108,600/Yr

Express Employment Professionals - New York, NY

Part-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Specialist at Bonobos will act as a key liaison between the business and digital marketing partners, focusing on driving revenue, clicks, and conversions through various online channels. This role involves managing paid marketing efforts, developing and executing campaigns, optimizing performance, and collaborating with creative teams to enhance marketing strategies. The ideal candidate will be detail-oriented, analytically skilled, and possess a proactive mindset to thrive in a fast-paced environment.

Responsibilities

• Partner with media agency to manage and execute Paid Search, Paid Social, Display, Affiliate, Linear TV, and Streaming campaigns.
• Support execution of paid performance marketing efforts across various channels by combining data analysis and creative brand marketing.
• Work with internal creative team to evolve creative development through a test and learn agenda.
• Own performance analysis, including key marketing performance indicators and tracking data for stakeholders.
• Continuously analyze marketing and eCommerce dashboards to identify opportunities.
• Collaborate with growth marketing and analytics teams to meet campaign goals efficiently.
• Lead external partners to execute audience and creative strategies to meet KPIs.
• Ensure data and technical requirements are set up for campaign tracking and execution.

Requirements

• BA/BS degree
• 3-5 years of digital marketing experience in paid marketing
• Experience in eCommerce/direct response environment
• In-depth understanding of paid advertising platforms (Facebook, YouTube, Google)
• Experience managing direct response marketing campaigns on web, mobile web, and native mobile app
• Experience with 3rd party ad networks
• Proficient in web analytics tools
• Experience working with digital media agencies
• Strong analytical and quantitative skills
• Familiarity with Tableau and Google Analytics

Nice-to-haves

• Experience in a fast-paced, entrepreneurial environment
• Ability to multitask and implement high-priority initiatives
• Ambition and eagerness to learn more

Benefits

• Medical, pharmacy, dental and vision coverage
• 401(k) and Roth 401(k) with Company match
• Merchandise discount
• Paid Time Off
• Parental leave for new moms and dads