Digital Marketing Specialist

$68,000 - $112,000/Yr

Unclassified - Fremont, CA

Full-time - Mid Level

Fremont, CA

About the position

As the Senior Digital Marketing Specialist, your role encompasses the development and execution of digital marketing strategies to elevate our brand presence and propel business growth. Your proficiency in artificial intelligence (AI) is instrumental in harnessing data-driven insights to enhance campaign performance and optimize return on investment. Collaboration with cross-functional teams is essential to ensure alignment of our digital marketing endeavors with business objectives and industry trends. The following outlines the crucial duties, responsibilities, and qualifications for this position:

Responsibilities

• Formulate and implement comprehensive digital marketing strategies to attain company objectives, encompassing brand awareness, lead generation, and customer engagement.
• Employ AI tools and technologies to analyze data, automate processes, and augment campaign effectiveness. Utilize machine learning and predictive analytics for informed decision-making and marketing optimization.
• Supervise and oversee digital marketing campaigns across diverse channels, such as search engine marketing (SEM), social media, email marketing, and content marketing.
• Utilize AI-driven analytics tools to monitor and evaluate campaign performance. Generate detailed reports on pivotal metrics, insights, and suggestions for continuous enhancement.
• Devise and administer content strategies aligned with our brand voice, resonating with target audiences. Ensure content is search engine optimized and effectively engages potential customers.
• Maintain close collaboration with the sales, product, and creative teams to ensure harmonization of digital marketing efforts with overall business strategies. Offer direction and support for best digital marketing practices.
• Keep abreast of industry trends, emerging technologies, and competitive landscape. Utilize AI-driven market research to identify fresh opportunities and guide strategic decisions.
• Develop and oversee digital marketing budgets, guaranteeing efficient resource allocation and maximizing return on investment.
• Fulfill any other tasks as assigned by the manager.

Requirements

• Minimum of 5 years of experience in digital marketing, with a demonstrated track record of managing successful campaigns. Experience in the cable manufacturing or B2B sector is advantageous.
• Demonstrated proficiency in utilizing AI tools and technologies for digital marketing, encompassing data analysis, automation, and predictive modeling.
• Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, social media advertising platforms, and content management systems. Familiarity with AI-driven marketing tools and software is highly advantageous.
• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced certifications or degrees in AI or data science are beneficial.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and convert it into actionable insights. Exceptional communication, project management, and organizational skills.
• Ability to think creatively and conceptualize innovative marketing strategies that set us apart from competitors.

Benefits

• Flexible schedule
• Health insurance
• Paid time off