Digital Marketing Specialist

Nexstar Media Group - Tampa, FL

Full-time - Mid Level

Tampa, FL

Broadcasting and Content Providers

About the position

The Digital Marketing Specialist at Nexstar Broadcasting is responsible for selling digital products and services to local and regional businesses across the Southeast. This role focuses on developing and executing marketing strategies that meet client goals while building strong relationships with both internal and external teams. The position offers an opportunity for uncapped commissions, making it ideal for motivated sales professionals.

Responsibilities

• Sell Nexstar's Digital & Streaming products/services directly to local and regional businesses.
• Sell Nexstar's White-Label digital products/services to boutique and regional agencies.
• Develop and execute go-to-market marketing and advertising strategies that meet and exceed customer campaign goals.
• Research client products, services, and current strategies to identify new marketing opportunities.
• Establish, maintain, and grow meaningful relationships with internal teams and client teams.
• Articulate benefits of various advertising platforms including Programmatic, OTT/CTV, Streaming, Search, and Social.
• Work effectively in a fast-paced and deadline-oriented environment.

Requirements

• BA or BS in Business Marketing, Advertising, or Communications preferred.
• 3+ years of digital media sales experience preferred.
• Proven ability to meet and exceed sales goals.
• Significant knowledge of digital marketing products/services and their effective use for clients.
• Motivated, enthusiastic, self-starter who can work independently and collaboratively.
• Effective communication and client presentation skills.
• Ability to interact with high-level decision makers.
• Solid knowledge of web analytics tools like Google Analytics and Adobe Analytics.
• Excellent follow-up, strong organizational skills, and attention to detail.

Nice-to-haves

• Meaningful contributor in sales meetings on digital marketing topics such as best practices and industry trends.