Digital Marketing Specialist

Brown University - Providence, RI

Full-time - Mid Level

Hybrid - Providence, RI

Educational Services

About the position

The Digital Marketing Specialist at Brown University is responsible for creating and managing digital advertising campaigns aimed at recruiting research participants for various studies. This role requires a blend of creativity and analytical skills, with a strong focus on internet marketing, social media, and digital advertising analytics. The specialist will also engage in project management tasks, including client attraction and needs assessment, while developing content and managing campaign performance data.

Responsibilities

• Design and implement digital marketing campaigns to recruit new participants into open research studies
• Establish and maintain processes for effectively managing projects that engage the core for services
• Engage in activities to attract new clients to use the Core's services

Requirements

• 3-5 years experience in content generation, graphic design, and web design
• 3-5 years experience in social media management, outreach, and communication
• Front-end web development skills (CSS/HTML) are strongly preferred or high motivation to learn

Nice-to-haves

• Experience with search engine marketing
• Knowledge of online reputation management
• Familiarity with display marketing and social marketing

Benefits

• Remote work eligibility
• Comprehensive health insurance
• Retirement savings plan
• Paid time off and holidays
• Professional development opportunities