Digital Marketing Specialist

$55,000 - $70,000/Yr

Gorilla Tech LTD - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team at Gorilla Tech Inc. This role focuses on developing and implementing comprehensive digital marketing strategies to enhance brand awareness and drive traffic to our website. The ideal candidate will possess a strong understanding of digital marketing tools and strategies, with a blend of analytical skills and creative thinking to develop effective marketing campaigns across various digital platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive traffic to our website.
• Manage and optimize e-commerce platforms, ensuring a seamless user experience that promotes conversion optimization.
• Create engaging content for various channels, including social media, blogs, and email newsletters, to attract and retain customers.
• Utilize analytics tools to track campaign performance, analyze data, and generate reports that inform future marketing efforts.
• Oversee social media marketing initiatives, including content creation, scheduling, and community management to foster engagement with our audience.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and product launches.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to continuously improve our strategies.
• Create compelling copy for various marketing materials including advertisements, social media posts, and website content.
• Assist in product management by providing insights on market demands and customer preferences.
• Advise on pricing and promotion plans.
• Develop sales presentations.
• Coordinate and attend industry events and trade shows, as needed.

Requirements

• Proven experience in marketing roles, with a strong emphasis on digital marketing and content creation.
• 3+ years of experience in digital marketing, including social media, email marketing, and SEO.
• 3+ years of experience in project or team management.
• Bachelor's degree in Business, Marketing, Communication, or a related field is preferred.
• Strong knowledge of e-commerce platforms and best practices for online sales.
• Solid understanding of digital marketing principles, including SEO, PPC, email marketing, and social media strategies.
• Expertise in analytics tools to measure performance metrics and derive actionable insights.
• Ability to optimize conversion rates through effective landing page design and user experience improvements.
• Strong skills in social media marketing and management to build brand presence across various platforms.

Nice-to-haves

• Proven experience in consumer goods, IP incubation, and development, preferably in sports/fitness/outdoor industries.
• Familiarity with advertising sales processes and techniques.
• Proficient in copywriting, with the ability to craft engaging content that resonates with diverse audiences.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Employee discount
• Retirement plan