Digital Marketing Specialist

$40,000 - $45,000/Yr

Power Products Unlimited - Spokane Valley, WA

Full-time - Entry Level

Spokane Valley, WA

Motor Vehicle and Parts Dealers

About the position

The Digital Marketing Specialist at Power Products Unlimited will be a key member of the marketing team, responsible for creating engaging content and promoting diesel truck parts and off-road vehicles across various social media platforms. This full-time role requires strong social media management, camera skills, and graphic design abilities, along with a passion for the automotive industry.

Responsibilities

• Work with the Marketing Team on creative content ideas and campaigns with clear goals and objectives.
• Create engaging photo/video content with Diesel Sales Experts and Mechanics.
• Shoot, edit, organize, and post marketing content online across platforms such as Facebook, Instagram, YouTube, and TikTok.
• Develop product overviews, quick-hitter social media content, part installs, inventory updates, and company updates.
• Repost user-generated content and optimize content for various platforms.
• Report to the Head Of Content for marketing content approval before publication.
• Follow production sheet for email campaign strategy and design 2-3 product and content-focused emails per week in Klaviyo EMS.
• Complete graphic design tasks including website banners, video thumbnails, and flyers.
• Develop compelling and persuasive copy that communicates the benefits and features of diesel truck/off-road vehicle parts.
• Attend weekly Marketing Meetings to discuss objectives and review past successes/failures.

Requirements

• Strong social media skills with experience on Facebook, Instagram, TikTok, YouTube, and Snapchat.
• Proficient DSLR camera skills for photo/video production.
• Experience with Adobe Creative Suite: Premiere Pro, Photoshop, Lightroom, and Illustrator.
• Competent in using Google Drive, Google Docs, and Google Sheets.

Nice-to-haves

• Email design experience
• Shopify experience
• Experience with ChatGPT/AI tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Yearly bonus
• 100% Health, 50% Dental and Vision for employees and 50% for dependents after 60 days
• Employer matched retirement plan after 60 days
• Access to onsite private gym
• Monthly catered company lunches
• Discounts on parts