Digital Marketing Specialist

$81,120 - $81,120/Yr

Intellipro - St. Petersburg, FL

Full-time - Entry Level

St. Petersburg, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist position at IntelliPro Group Inc. is a contract role based in Saint Petersburg, FL, with a focus on supporting SalonCentric in executing Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. This role is pivotal in project management and execution, working closely with internal cross-functional teams to implement CRM activations that foster an omni-channel view of the customer. The CRM programs are designed to leverage customer data to enhance loyalty, engagement, and drive incremental sales through various targeted marketing channels, including email, direct mail, text messaging, paid media, and the SalonCentric App. In this role, the specialist will be responsible for the development and execution of CRM campaigns, ensuring that all activities align with the overall marketing strategy. This includes managing a comprehensive CRM campaign calendar, collaborating with the CRM agency to set up campaigns, and ensuring timely deployment of marketing assets to defined customer segments. The specialist will also be tasked with organizing third-party vendor management and billing across functional teams to support seamless execution of CRM activations. Additionally, the position involves analyzing campaign performance metrics such as open rates, click-through rates, and unsubscribe rates to optimize marketing strategies. The specialist will monitor competitors and stay updated on CRM trends and best practices to ensure the effectiveness of marketing initiatives. Database maintenance and customer acquisition tactics will also be part of the responsibilities, focusing on growing an active and engaged customer base through innovative strategies and feedback analysis.

Responsibilities

• Support CRM plans and execute targeted, journey-based marketing campaigns to drive sales and conversion.
• Communicate to internal teams and manage a comprehensive CRM campaign calendar to support CRM activities.
• Collaborate and streamline information across the DDX/CRM Team to support execution of strategic CRM programs.
• Work with CRM agency in setting up campaigns and delivering assets for deployment to defined customer segments.
• Ensure all relevant parties are notified prior to campaign deployment as aligned on.
• Organize and support Third Party Vendor and billing management across functional teams.
• Support and organize various parts of DDX CRM Activations to ensure seamless execution.
• Review and analyze campaign analyses from data supplied by CRM agency and internal database.
• Deliver and present ad hoc analysis requests internally.
• Monitor campaign results such as open rates, click-through rates, and unsubscribe rates to maintain and adjust best practices and benchmarks.
• Monitor competitors and other retailers to stay up-to-date on best practices.
• Support database quality and implement database updates/upgrades.
• Brainstorm and implement new acquisition tactics to grow the active and engaged customer base.
• Collect and analyze feedback from internal systems to support campaign execution expectations and goals.

Requirements

• 1 - 3 years of marketing / digital marketing experience.
• Brand management and exposure to CRM preferred.
• Excellent written and verbal communication skills required.
• Demonstrated project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously while remaining detail-oriented and deadline-driven.
• Strong analytical marketing orientation.
• Understanding of financial assessment and ROI analysis.
• Team player with strong interpersonal skills.
• Able to interact professionally with all levels of management, brand partners, and outside vendors.
• Able to mobilize others to achieve results.
• Able to provide clear creative direction and critical feedback to Creative Services.

Nice-to-haves

• Experience with CRM software and tools.
• Familiarity with digital marketing trends and technologies.

Benefits

• Health insurance
• Paid time off
• Flexible schedule
• Life insurance