Digital Marketing Specialist

Tri Pointe Homes Holdings - Austin, TX

Full-time - Mid Level

Austin, TX

1,001-5,000 employees

About the position

Tri Pointe Homes Austin is seeking a Digital Marketing Specialist to join our dynamic team. This role is pivotal in implementing online campaigns that align with our marketing strategies to enhance brand awareness and engage both potential and current homebuyers. The Digital Marketing Specialist will work across various digital platforms, ensuring that our marketing communications are effective and resonate with our target audience. This position requires a collaborative approach, as the specialist will work closely with the Director of Marketing, home office marketing team, advertising agencies, and third-party vendors to create and manage a range of digital content, including email campaigns, landing pages, and social media advertising. In this role, you will be responsible for the design, testing, maintenance, and reporting of automated online marketing campaigns. You will leverage company templates and platforms to optimize the user experience and ensure that all content adheres to corporate and regulatory compliance standards. The Digital Marketing Specialist will also analyze the performance of online marketing programs, making recommendations to optimize results and manage project risks to achieve goals related to deadlines, scope, and quality. The ideal candidate will have a strong background in digital marketing, with at least three years of hands-on experience in online branding and content development. You will be expected to stay up-to-date with the latest trends and technologies in digital marketing, utilizing your skills in marketing automation tools, website CMS, and graphic design software to create compelling digital assets. This position offers an exciting opportunity to contribute to a company that values accountability, teamwork, and superior craftsmanship in homebuilding.

Responsibilities

• Collaborate with the Director of Marketing, home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content.
• Deliver on multiple digital marketing initiatives simultaneously.
• Analyze the performance of online marketing programs, make recommendations and take action to optimize results.
• Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
• Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
• Work within all online budgets, review budget reports and trends with management and adjust plans accordingly.
• Assist with troubleshooting technical issues such as XML feeds and errors.
• Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing or equivalent business experience required.
• A minimum of 3 years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results.
• Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
• Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
• Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
• Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
• Up to date on the latest trends and technologies in digital marketing.
• Advanced knowledge of Microsoft Suites.
• Solid organization skills and a results-oriented, collaborative work style.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Self-motivated, highly driven, and fast learner.