Digital Marketing Specialist

Robert Half - Southfield, MI

Full-time

Southfield, MI

Administrative and Support Services

About the position

Robert Half is looking for a Digital Marketing Specialist to develop and implement strategies that enhance online presence and drive customer engagement. This role involves managing various digital marketing campaigns and analyzing their performance to optimize results.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.
• Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.
• Conduct market research and competitor analysis to identify digital marketing trends and opportunities.
• Track and report on key metrics to measure the success of digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in developing and executing digital marketing campaigns.
• In-depth knowledge of digital marketing channels such as social media, SEO, SEM, email marketing, and display advertising.
• Proficiency in using digital marketing tools and platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Ability to thrive in a fast-paced and collaborative environment.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan