Digital Marketing Specialist

Unclassified - Absecon, NJ

Full-time - Entry Level

Onsite - Absecon, NJ

About the position

AllSeason Solar & Roofing is seeking an enthusiastic Marketing Specialist to enhance our marketing efforts. This role involves developing and executing marketing plans aimed at reaching potential solar system and roofing buyers. The ideal candidate will understand consumer behavior trends and generate creative marketing ideas, contributing to the company's reputation and growth.

Responsibilities

• Oversee all marketing campaigns for TV, Radio, Direct Mail, Promotional Events, Web Based & Referral Leads
• Direct and plan programs using direct mail, internet advertising, store displays, special events, and social media to increase sales
• Build landing pages and funnels for various target demographics
• Analyze geofencing around competitor locations
• Reach out to target audiences through text messages, push notifications, and PPD ads
• Analyze conversion rates, CTR, bounce rates, and CPC
• Create and edit website page variations for split-testing
• Edit landing pages (HTML, CSS, PHP), WordPress themes, banner ads, and email templates on Mailchimp, as well as social media ads for Facebook, Instagram, and Twitter

Requirements

• Minimum 1-2 years of experience designing landing pages
• Familiarity or knowledge of the solar energy industry is a plus
• Experience with Adobe Photoshop or other design platforms
• Intermediate to advanced skills in HTML and CSS
• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements including traditional and digital marketing, SEO, social media, and web marketing services
• Strong computer skills, including MS Office, marketing software (Adobe Creative Solutions & CRM), and applications (Web analytics, Google Adwords, etc.)
• Exceptional communication and writing skills
• A degree in marketing, communications, or equivalent preferred

Nice-to-haves

• Experience with web development tools
• Knowledge of web analytics

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid holidays
• Paid time off