Digital Marketing Specialist

$45,000 - $45,000/Yr

Traffic Advertising - Palm Harbor, FL

Full-time - Entry Level

Palm Harbor, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist role focuses on developing and executing effective marketing strategies to enhance client satisfaction and drive employee growth. The position involves managing various aspects of digital marketing, including SEO, PPC, and email campaigns, while ensuring continuous optimization and reporting on campaign performance.

Responsibilities

• Work on day-to-day campaign optimizations including campaign maintenance and other campaign needs.
• Optimize agency and client websites for SEO (Search Engine Optimization).
• Conduct competitive analyses, content optimization strategies, metatag creation, website audits, and other SEO-related activities.
• Monitor and report on metrics such as organic traffic, keyword ranking, effectiveness of site optimizations, etc.
• Develop customized and targeted SEO landing page solutions to maximize effectiveness of all client sites.
• Perform pay-per-click (PPC) campaign maintenance.
• Create and deploy email campaigns with various ESP (e-mail Service Providers), especially Constant Contact and Klaviyo.
• Update client website artwork including sliders and other page banners.
• Communicate with Digital Marketing Services team on the progress and effectiveness of the programs for regular client updates.
• Keep up-to-date on the latest digital marketing, SEO, PPC, and AI strategies and technologies to assist in improving client solution offerings.

Requirements

• Degree in marketing, advertising, or equivalent.
• General CMS knowledge.
• SEO and PPC campaign experience.
• Excellent copywriting and copy-editing skills.
• Highly organized.
• Strong computer literacy.
• Strong attention to detail.
• Knowledge of web analytics (especially GA4).
• Strong presentation skills.
• E-commerce experience preferred, but not required.
• Passion for marketing and advertising.
• Desire to learn and grow.
• Team spirit.
• Open mind.
• Strong work ethic.

Nice-to-haves

• E-commerce experience preferred, but not required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance