Digital Marketing Specialist

$50,000 - $90,000/Yr

CyberCoders - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in enhancing the marketing efforts of a family-owned jewelry manufacturing company based in Dallas, TX. This position requires a strong background in digital marketing, particularly in email marketing and data analysis, to drive customer engagement and growth. The role offers opportunities for career advancement into management within 1-2 years, making it ideal for candidates looking to grow their marketing careers in a supportive environment.

Responsibilities

• Manage and execute email marketing campaigns
• Analyze data from Google Analytics to track KPIs
• Utilize Shopify and Klaviyo for direct-to-consumer marketing
• Develop and implement social media strategies
• Support traditional marketing efforts as needed

Requirements

• 5+ years of marketing experience
• Bachelor's degree in Marketing or related field
• Proficiency in email marketing
• Experience with Google Analytics
• Familiarity with Shopify and Klaviyo
• Direct to consumer marketing experience

Nice-to-haves

• Experience with Meta Plus
• B2B marketing experience
• Social media management experience

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Work from home 1 day/week