Digital Marketing Specialist

WebMD - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Digital Marketing Specialist at WebMD Ignite plays a crucial role in supporting the company's business objectives by developing innovative marketing campaigns aimed at increasing awareness and demand for WebMD Ignite's solutions and services. This position focuses on lead generation, nurturing, and the tactical execution of account-based marketing campaigns, specifically targeting B2B audiences in the healthcare sector.

Responsibilities

• Create innovative B2B marketing campaigns to promote WebMD Ignite solutions.
• Draft, gain consensus on, and implement marketing project plans.
• Collaborate with creative teams and outside vendors to execute marketing projects.
• Conduct marketing research to develop compelling messaging.
• Design and execute marketing automation and lead nurturing programs.
• Develop and implement advertising strategies, managing budgets and analyzing results.
• Create and execute marketing plans for conferences, trade shows, and other events.
• Perform other duties or special projects as assigned.

Requirements

• Bachelor's degree in marketing, communications, English, or equivalent experience.
• 3 years' experience in creating marketing, communications, and public relations projects for B2B audiences.
• Experience in the healthcare sector is a plus.
• Excellent verbal and written communication skills.
• Exceptional organizational skills and ability to manage multiple projects in a fast-paced environment.
• Competency with GSuite and MS products (Word, Excel, Outlook, PowerPoint) required.
• Familiarity with Adobe Creative Suite and Salesforce is a plus.
• Strong knowledge of direct marketing and design/layout best practices.

Nice-to-haves

• Experience with DemandBase or 6sense platforms.