Digital Marketing Specialist

$41,600 - $62,400/Yr

NCMC Freight - Placentia, CA

Full-time

Placentia, CA

About the position

The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies specifically tailored to the transportation and logistics sector. This role involves creating engaging content for social media platforms, particularly LinkedIn, and analyzing the effectiveness of digital campaigns to ensure alignment with business goals.

Responsibilities

• Develop and execute digital marketing strategies with a focus on transportation and logistics content
• Create and manage engaging content for social media, especially LinkedIn
• Monitor industry trends and engage with relevant online communities
• Analyze and report on the effectiveness of digital campaigns and social media engagement
• Collaborate with cross-functional teams to align digital strategies with business goals

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience in digital marketing, particularly on LinkedIn
• Strong understanding of SEO, content creation, and social media management
• Excellent written and verbal communication skills
• Passion for the transportation and logistics industry
• Ability to analyze data and derive actionable insights