Digital Marketing Specialist

$92,215 - $97,338/Yr

TriWest Healthcare Alliance - Phoenix, AZ

Full-time - Mid Level

Remote - Phoenix, AZ

Insurance Carriers and Related Activities

About the position

The Digital Marketing Specialist at TriWest Healthcare Alliance is responsible for enhancing the company's brand and social media presence, particularly within military and veteran communities. This role involves planning, implementing, and monitoring digital marketing strategies, analyzing data to improve engagement and brand awareness, and ensuring a positive online reputation for TriWest. The specialist will collaborate with various teams to create compelling content and optimize digital campaigns based on analytics and SEO best practices.

Responsibilities

• Collaborate with communications and creative services teams to design and monitor digital media campaigns according to business goals.
• Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Schedule placement of content on social and digital media platforms.
• Monitor and report on social media channels.
• Ensure brand consistency across all social media channels.
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with web design, web development, communications, customer relations and other possible stakeholders.
• Monitor SEO and customer engagement and suggest content optimization.
• Remain current with social media, analytics, SEO, and web accessibility best practices, trends and technologies.
• Perform other duties as assigned.

Requirements

• Bachelor's degree (or equivalent work experience) in digital marketing, social media, communication, computer information systems, business data analytics, or other related areas.
• U.S. Citizenship.
• Must be able to receive a favorable Interim and adjudicated final Department of Defense (DoD) background investigation.
• 3 years professional experience with social media marketing or as a digital marketing professional in a corporate environment.
• 3 years of proven experience with analytics and SEO for native web and mobile initiatives.
• Strong familiarity with the business applications of social media platforms (Facebook, X, LinkedIn, Instagram, YouTube, etc.).
• Experience using analytical tools such as Google Analytics, Hootsuite Pro, and Meta Business Insights to monitor and evaluate the company's web and social media presence and performance.
• Experience in measuring and analyzing digital media campaigns including organic and paid search, social media, email, affiliate, and display, to understand behavior and expectations of online visitors.
• Experience working with web development and design teams to implement solutions for digital media campaigns, SEO and analytics.
• Experience communicating with both technical and business audiences.

Nice-to-haves

• Experience with Content Management Systems (CMS).
• Experience with email campaign management and tracking.
• Experience with web accessibility standards (Section 508 and WCAG).
• Basic understanding of technical platforms (HTML, CSS, JavaScript, etc.).
• Knowledge of writing content for search engine optimization.
• Knowledge of design and editing programs in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, Premiere, and After Effects).
• Basic budgeting skills to reconcile any paid digital media placements.

Benefits

• Medical, Dental and Vision Coverage
• Generous paid time off
• 401(k) Retirement Savings Plan (with matching)
• Short-term and long-term disability, basic life, and accidental death and dismemberment insurance
• Tuition reimbursement
• Paid volunteer time