Spartannash Associates - Grand Rapids, MI
posted about 2 months ago
At SpartanNash, we are dedicated to delivering the ingredients for a better life through customer-focused innovation. This position plays a crucial role in leading our initiatives across various digital advertising platforms, ensuring a consistent flow of deliverables on a weekly basis. As a key player in our marketing team, you will be responsible for bringing grocery to life in the digital space, implementing and executing designated marketing programs and activities that align with our business goals. Collaboration is essential in this role, as you will work closely with diverse internal and external teams to orchestrate, communicate, and distribute integrated marketing solutions. Your focus will be on maximizing the impact of our marketing efforts to achieve overarching business and team objectives. In this role, you will execute campaigns across a variety of digital channels, including META, Spotify, YouTube, TikTok, Snapchat, Google, OTT, Pinterest, and others as required. You will review, evaluate, and communicate campaign results, setting up strategies to effectively target audiences for both internal and external campaigns. Attention to detail is paramount, as you will review, proofread, and edit content to ensure grammatical and technical accuracy while adhering to the company's formatting standards. You will also be responsible for ensuring the accuracy of all assets and verifying the correctness of all content prior to publishing. Your responsibilities will include constructing, monitoring, and adapting marketing tactics and promotions as necessary, while prioritizing best-in-class customer service standards to support both internal and external customers. You will lead meetings and presentations, effectively communicating with various stakeholders, and leveraging customer knowledge to drive and anticipate demands. Additionally, you will need to identify, escalate, and follow through on problems with a sense of urgency. This role offers a hybrid work arrangement at our corporate headquarters in Byron Center, MI, and additional responsibilities may be assigned as needed.