Tri Pointe Homes Holdings - Austin, TX
posted about 2 months ago
Tri Pointe Homes Austin is seeking a Digital Marketing Specialist to join our dynamic team. This role is pivotal in implementing online campaigns that align with our marketing efforts to enhance brand awareness and engage potential and current homebuyers. The Digital Marketing Specialist will work collaboratively with the Director of Marketing, home office marketing team, advertising agencies, and third-party vendors to create and manage various digital marketing initiatives, including email campaigns, landing pages, and social media advertising. The successful candidate will be responsible for the design, testing, maintenance, and reporting of automated online marketing campaigns, ensuring that all content adheres to corporate and regulatory compliance standards. In this position, you will be expected to analyze the performance of online marketing programs, make recommendations for optimization, and manage project risks to ensure that project goals are met. You will also interact with other internal departments to gather input and materials necessary for creating digital assets and content. The role requires a strong understanding of marketing automation tools and website CMS systems, as well as proficiency in troubleshooting technical issues such as XML feeds and errors. This is a collaborative role that demands excellent communication skills and a results-oriented mindset, as you will be delivering on multiple digital marketing initiatives simultaneously. At Tri Pointe Homes, we value accountability, teamwork, and top performance. We are committed to fostering an inclusive environment where all individuals can be their authentic selves. We believe that our strength lies in the diversity of our team and the innovative ideas that each member contributes. If you are a self-motivated, highly driven individual with a passion for digital marketing, we encourage you to apply and join us in setting a new standard in homebuilding and customer experience.