Digital Marketing Specialist

Dowc - Parsippany-Troy Hills, NJ

Full-time - Mid Level

Parsippany-Troy Hills, NJ

About the position

The Digital Marketing Specialist at Dealer Owned Warranty Company LLC (DOWC) is a full-time role focused on developing and executing outbound marketing programs to drive lead generation. This position involves creating content for various marketing channels, managing email marketing campaigns, optimizing websites for SEO, and overseeing project management within the marketing team. The role is critical in enhancing the company's visibility and reputation in the automotive industry.

Responsibilities

• Create, write, & review content for both print and digital efforts
• Help manage email marketing programs, including list management best practices and segmentation
• Help analyze, review, and implement changes to websites for search engine optimization
• SEM campaign builds, optimizations, & management
• Maintain a customer-focused attitude with a focus on activities that create lifetime customers
• Perform general administrative tasks as needed
• Help with placement of print and digital collateral - including news and feature articles, executive communications, campaigns, events, social media, email, video scripts, and PR
• Development and implementation of optimized web content across multiple brand properties
• Help develop social media presence and direct programs to improve social media reputation and recognition
• Work with outside vendors
• Maintain an ongoing list of projects and deadlines in teams
• Assist with daily tasks in support of all marketing department needs
• Assist with any other tasks outlined by the marketing team

Requirements

• Bachelor's degree in Marketing, Advertising, or Business
• Minimum of 5-7 years' experience as a marketing specialist in a corporate environment
• Proven hands-on experience with SEO and database management
• Basic working knowledge of Adobe Creative Suite
• Knowledge of SEO/SEM, PPC, Paid Search/Google Campaigns, social media, email marketing, digital advertising, retargeting, CRM, and marketing automation
• Excellent verbal and written communication skills
• Driven and dynamic thinker
• Ability to jump into a fast-paced environment and help with any marketing needs
• Deadline and detail-oriented
• Great time management and organizational skills
• Content and Creative writing interests
• Creative thinking
• Strong desire to learn along with a professional drive
• Solid understanding of different marketing techniques

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Flexible schedule
• Life insurance
• Referral program