Digital Marketing Specialist

$85,036 - $115,076/Yr

Spencer Home Services - Peabody, MA

Part-time,Full-time - Mid Level

Remote - Peabody, MA

About the position

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a minimum of five years of proven experience in digital marketing and a strong knowledge of various digital marketing tools and platforms. This role involves developing and implementing marketing strategies to drive online traffic and generate leads, as well as managing and optimizing campaigns to increase conversions and ROI.

Responsibilities

• Develop and implement digital and traditional marketing strategies to drive online traffic and generate leads
• Manage and optimize Google Ads campaigns to increase conversions and ROI
• Create visually appealing designs using Canva for social media and online marketing materials
• Conduct keyword research and analysis using SEMrush to improve SEO performance
• Monitor and analyze digital marketing performance metrics to track success and make data-driven decisions
• Assist in managing our contract with our SEO and PPC management company.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Minimum of five years of experience in digital marketing
• Proficiency in Managing Google Ads, Google LSA, SEMrush, and other digital marketing tools
• Strong analytical skills and the ability to interpret data to drive marketing strategies
• Excellent communication and collaboration skills

Benefits

• Dental insurance
• Health insurance
• Vision insurance
• Performance bonus
• Weekly pay
• Yearly bonus