Digital Marketing Specialist

$50,311 - $50,311/Yr

University of Nebraska - Lincoln, NE

Full-time - Entry Level

Lincoln, NE

Educational Services

About the position

The Digital Marketing Specialist at Nebraska Public Media will play a crucial role in enhancing the organization's outreach through various digital platforms. This position involves analyzing audience and campaign data to refine marketing strategies, promoting projects and programs, and collaborating with the Graphics team to create effective digital advertising. The specialist will employ creative digital marketing techniques, including SEO and paid search, to engage specific audiences and improve overall marketing efforts.

Responsibilities

• Analyze audience and campaign data to refine digital marketing efforts.
• Promote projects and programs through various digital platforms.
• Generate reports to evaluate and share insights on marketing effectiveness.
• Collaborate with the Graphics team to create visually appealing digital advertisements.
• Develop and implement creative digital marketing strategies, including SEO and paid search.

Requirements

• Bachelor's degree in communications, marketing, public relations, or advertising.
• One year of experience in communications, marketing, public relations, and/or advertising.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning, and time management skills.

Nice-to-haves

• Three years of experience in communications, marketing, public relations, and/or advertising.
• Knowledge of the media industry.
• Relationship-based service/marketing experience.
• Proficiency with social media business tools.
• Experience with the Google for Nonprofits program.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Benefits

• Competitive salary starting from $50,311 per year.
• Opportunities for professional development and training.
• Inclusive work environment that values diversity.