Robert Half - Saddle Brook, NJ
posted about 2 months ago
We are seeking a Digital Marketing Specialist to join our team located in Newark, New Jersey. This role is within the higher education industry and offers a long-term contract employment opportunity. The Digital Marketing Specialist will be responsible for executing a comprehensive digital strategy, including email, web, social media, and digital advertising. The ideal candidate will have a strong background in digital marketing, particularly within the higher education sector, and will be adept at utilizing various digital tools and platforms to enhance engagement and drive fundraising efforts. In this role, you will design, schedule, and deploy various digital communications, including newsletters, invitations, and other digital engagement and giving solicitations. You will serve as a webmaster for the Development and Alumni Relations website, ensuring that the content is engaging, user-friendly, and well-organized. Additionally, you will execute digital advertising strategies aimed at enhancing alumni engagement and giving efforts, while managing social media accounts to keep them updated with fresh, engaging content and actively engaging with followers. You will support digital-first annual giving campaigns such as Day of Giving and Giving Tuesday, maintain and pull segmented lists for targeted digital communications, and utilize various software including Adobe Creative Cloud, Database, Drupal, and other tools for content creation and management. Leveraging analytics tools to measure and improve the effectiveness of digital marketing efforts will also be a key part of your responsibilities. Collaboration with the team in planning and executing fundraising campaigns will be essential to your success in this role.