Neopost - Springfield, IL
posted 2 months ago
The Digital Marketing Specialist at Quadient plays a crucial role in the marketing team, focusing on the development and execution of digital marketing strategies. This position involves close collaboration with the marketing manager to conduct keyword research, manage ad creatives, and set up and monitor paid media campaigns across various platforms, including Google Ads, social media advertising, and display networks. The specialist will assist in managing and executing these campaigns, ensuring that they align with the overall marketing objectives and brand messaging. In this role, the Digital Marketing Specialist will help establish campaign structures, manage ad creatives, and ensure accurate targeting to reach the desired audience effectively. They will support the creative team in developing engaging ad creatives that resonate with the target market and align with the campaign's messaging. Monitoring campaign performance metrics is a key responsibility, as the specialist will analyze data to identify optimization opportunities and make necessary adjustments to improve results. Collaboration is essential in this position, as the specialist will work with campaign managers, content creators, and design teams to ensure cohesion across all marketing efforts. Regular reporting on campaign progress and performance to the marketing manager and other stakeholders will be required, along with participation in A/B testing to refine advertising strategies and enhance campaign effectiveness. Staying informed on industry trends and new digital advertising features will also be part of the role, allowing the specialist to suggest enhancements to campaign strategies. Additionally, the specialist will assist in generating regular performance reports that highlight key metrics and provide insights for future campaigns.