Digital Marketing Specialist

$43,000 - $53,000/Yr

Freedom Motors USA - Battle Creek, MI

Full-time - Entry Level

Battle Creek, MI

Transportation Equipment Manufacturing

About the position

The Digital Marketing Specialist at Freedom Motors USA will support the Digital Marketing Manager in enhancing the company's digital marketing presence, particularly through social media management. This role focuses on driving brand awareness, lead generation, and overall business growth through creative digital content and data-driven strategies.

Responsibilities

• Create and execute marketing content strategies leveraging digital marketing, paid & organic, eCommerce & social media channels.
• Analyze data and performance metrics and offer input on areas of opportunity to make data-driven decisions.
• Develop and manage the social media calendar and collaborate with the marketing team to produce high-quality, brand-aligned content.
• Actively monitor and engage the audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube.
• Provide data as requested to the Digital Marketing Manager.
• Stay up-to-date with the latest digital marketing and social media trends, tools, and best practices.
• Conduct market research on industry trends and competitor activities.

Requirements

• Bachelor's Degree in Marketing/Digital Marketing, Advertising, Communications, Business Analytics, or related field required.
• 1+ years of relevant experience specifically with PPC or recent grad with classroom experience.
• GA4 Certified highly preferred.
• Hub Spot Certification would be a plus.
• Familiarity with website builds and graphic design would be a plus.
• Excellent verbal communication and interpersonal skills.
• Strong computer skills, time-management skills, and organizational skills.
• Ability to analyze and interpret data.

Nice-to-haves

• Demonstrated initiative and willingness to take on greater challenges.
• Proactive and results-driven mindset.
• Ability to maintain a professional and positive attitude at all times.