Digital Marketing Specialist

$75,000 - $90,000/Yr

JobTread Software - Dallas, TX

Full-time - Entry Level

Dallas, TX

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About the position

The Digital Marketing Specialist at JobTread will play a crucial role in enhancing brand awareness, generating leads, and supporting the company's marketing objectives. This position involves developing, implementing, tracking, and optimizing digital marketing campaigns across various channels, leveraging current marketing tools and strategies to lead integrated campaigns from concept to execution. The role is ideal for someone eager to contribute to a team that values innovation and excellence in the construction management software industry.

Responsibilities

• Assist with developing, implementing, and managing our digital marketing strategy.
• Analyze website traffic and provide regular internal reports using Google Analytics.
• Improve Search Engine Optimization (SEO) to drive more website traffic.
• Run and optimize Google Ads, Display Ads, and Social Media Ad campaigns.
• Create email drip campaigns to nurture leads and qualified prospects.
• Contribute to the ideation and creation of compelling content marketing including blog posts, articles, videos, and social media messages.
• Optimize marketing funnels to convert leads into qualified prospects and customers.
• Collaborate with design, sales, and product development teams to develop brand awareness and online reputation.
• Create landing pages and optimize the user experience to maximize conversion rates.
• Measure and report the performance of all digital marketing initiatives.
• Assist in qualifying and signing up potential partners to join our Marketplace.
• Develop and implement joint marketing initiatives with strategic partners.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing including SEO, SEM, marketing automation, email, Google Ads, social media ads, and Google Analytics.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing writing and content creation.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Nice-to-haves

• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Paid training