Digital Marketing Specialist

Phillips Law Group Pc - Phoenix, AZ

Full-time

Phoenix, AZ

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist is responsible for planning, executing, and managing digital marketing campaigns to achieve various business goals. This role requires a blend of technical skills, creativity, analytical thinking, and a deep understanding of the digital landscape. The specialist must be adaptable and stay updated with industry changes to ensure effective marketing strategies.

Responsibilities

• Develop a comprehensive digital marketing strategy that aligns with the company's overall marketing and business objectives.
• Create and curate high-quality content, including videos, infographics, and social media posts, to engage and inform the target audience.
• Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising to drive traffic and conversions.
• Create and execute email marketing campaigns, including newsletter creation, list management, and performance tracking.
• Monitor and analyze digital marketing performance using tools like Google Analytics, providing regular reports and insights to improve strategies.
• Identify areas for improvement on the website and in digital campaigns to increase conversion rates, such as optimizing landing pages and calls to action.
• Conduct experiments to test different elements of digital marketing campaigns and make data-driven decisions to improve results.
• Run and manage paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to reach a targeted audience.
• Research and analyze competitors' digital marketing strategies to identify opportunities and threats.
• Manage the digital marketing budget, allocate resources effectively, and ensure campaigns are cost-efficient.
• Keep up with industry trends, algorithm changes, and emerging technologies to ensure the company's digital marketing efforts remain current and effective.
• Ensure that all digital marketing activities comply with relevant regulations and data privacy laws, such as GDPR or CCPA.
• Work closely with other team members, such as the graphic design, website manager, project manager and other marketing team members to maintain cohesive marketing efforts.
• Continuously test and experiment with different digital marketing techniques and channels to identify what works best for the organization.
• Segment the target audience into various groups based on demographics, behavior, and preferences to deliver more personalized content and messages.

Requirements

• Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
• Proven experience in lead generation or a similar role, preferably within the relevant industry.
• Proficiency in using lead generation tools and CRM software.
• Strong communication and interpersonal skills for effective outreach and relationship-building.
• Analytical and data-driven mindset for assessing the success of lead generation campaigns.
• Understanding of digital marketing, social media, and online advertising.
• Self-motivated, goal-oriented, and able to work independently.
• Sales and customer relationship management knowledge is a plus.

Nice-to-haves

• Experience with A/B testing and conversion rate optimization techniques.
• Familiarity with compliance and data privacy regulations such as GDPR or CCPA.