Verve, A Credit Union - Oshkosh, WI
posted about 2 months ago
The Digital Marketing Specialist at Verve Credit Union is a pivotal role responsible for enhancing the organization's online presence through strategic content management and digital marketing initiatives. This position requires a proactive approach to maintaining and advancing the Credit Union's public-facing website, ensuring that search engine optimization (SEO) is prioritized while also guaranteeing the accuracy and relevance of the content. The specialist will utilize analytics to inform website improvements, thereby optimizing user engagement and overall web experience. In this role, the Digital Marketing Specialist will leverage various digital mediums to build brand awareness and enhance the digital journey of members. This includes planning and executing content updates, managing social media interactions, and developing new digital strategies that align with the Credit Union's initiatives. The specialist will also be responsible for managing business listings and reviews, showcasing strong customer service skills in responding to member inquiries and feedback. Additionally, the role involves deploying pay-per-click (PPC), paid social, and digital display ads as needed, requiring proficiency in Salesforce Marketing Cloud for automations and journey building. The Digital Marketing Specialist will work closely with cross-functional teams, guiding them through enhancements and content updates while contributing to and overseeing content calendars. This position is essential for driving the Credit Union's digital marketing efforts and ensuring a seamless online experience for members.