Digital Marketing Specialist

Empower Brands - Richmond, VA

Full-time - Entry Level

Richmond, VA

About the position

The Digital Marketing Specialist will play a crucial role in supporting franchise owners across various brands by providing training and ongoing guidance in developing, implementing, and supporting their local online marketing strategies. This position is highly consultative and strategy-focused, requiring a candidate with marketing experience and a genuine passion for helping others succeed. As a key member of the marketing team, the Digital Marketing Specialist will collaborate closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more. In this role, the Digital Marketing Specialist will be the resident expert in paid advertising, coordinating relationships between franchisees and vendors, providing ongoing in-depth analysis of campaigns, and continually seeking new digital advertising opportunities to grow the brands. The specialist will evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and return on investment (ROI). Additionally, they will work with brand marketing teams to create a holistic marketing plan for franchise owners that aligns with sales goals and performance trends. The position also involves assisting in the setup of third-party lead generation platforms and online listings, such as Nextdoor, Angi, Thumbtack, and Meta platforms. The Digital Marketing Specialist will help deliver Richmond-based digital marketing training to new franchise owners and lead email marketing campaign strategy and creation. They will take on various brand-wide digital marketing projects and initiatives alongside the Digital Marketing Manager and collaborate with brand marketing teams, the creative team, and operations teams on projects as needed.

Responsibilities

• Be our resident paid advertising expert - coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brands
• Evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROI
• Work with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trends
• Assist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)
• Help deliver Richmond-based digital marketing training to new franchise owners
• Lead email marketing campaign strategy and creation
• Take on various brand wide digital marketing projects and initiatives alongside Digital Marketing Manager
• Collaborate with brand marketing teams, creative team, and operations teams on projects as needed

Requirements

• Bachelor's degree in marketing, communications or related field
• 2+ years of digital marketing experience (Agency experience a plus)
• Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
• Creative thinker, with an ability to use both data and intuition to inform decision
• Interest in and ability to learn new technology and marketing platforms
• Highly organized, excellent accuracy and attention to detail, and facilitation skills to get work done
• Able to multi-task, switch gears quickly, and juggle multiple priorities
• Energetic and enthusiastic attitude
• Ability to thrive in a fast-paced, results-oriented environment
• Ability to work both independently as well as within a team environment
• Microsoft office products knowledge and proficiency
• Ability for some travel, as deemed necessary