Empower Brands - Richmond, VA
posted 3 months ago
The Digital Marketing Specialist will play a crucial role in supporting franchise owners across various brands by providing training and ongoing guidance in developing, implementing, and supporting their local online marketing strategies. This position is highly consultative and strategy-focused, requiring a candidate with marketing experience and a genuine passion for helping others succeed. As a key member of the marketing team, the Digital Marketing Specialist will collaborate closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more. In this role, the Digital Marketing Specialist will be the resident expert in paid advertising, coordinating relationships between franchisees and vendors, providing ongoing in-depth analysis of campaigns, and continually seeking new digital advertising opportunities to grow the brands. The specialist will evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and return on investment (ROI). Additionally, they will work with brand marketing teams to create a holistic marketing plan for franchise owners that aligns with sales goals and performance trends. The position also involves assisting in the setup of third-party lead generation platforms and online listings, such as Nextdoor, Angi, Thumbtack, and Meta platforms. The Digital Marketing Specialist will help deliver Richmond-based digital marketing training to new franchise owners and lead email marketing campaign strategy and creation. They will take on various brand-wide digital marketing projects and initiatives alongside the Digital Marketing Manager and collaborate with brand marketing teams, the creative team, and operations teams on projects as needed.