Digital Marketing Specialist

$60,320 - $62,400/Yr

Tca Consulting Group - Hartford, CT

Full-time - Entry Level

Remote - Hartford, CT

Administrative and Support Services

About the position

The Digital Marketing Specialist will design and execute various web experiments, including A/B tests and multivariate tests, to enhance user experience and improve conversion rates. This role involves analyzing test results, collaborating with cross-functional teams, and monitoring key performance indicators (KPIs) to assess the effectiveness of web experiments. Additionally, the specialist will assist with user acceptance testing and quality assurance for web pages being migrated to a new content management system.

Responsibilities

• Design and execute A/B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates.
• Analyze test results using statistical methods to derive actionable insights and recommendations.
• Collaborate with product managers, designers, developers, and other stakeholders to develop and implement testing strategies.
• Monitor and report on key performance indicators (KPIs) to track the impact of web experiments.
• Assist with user acceptance testing/QA for web pages being re-built in a new content management system.

Requirements

• Experience in digital marketing and web experimentation.
• Strong analytical skills with the ability to interpret data and derive insights.
• Proficiency in statistical analysis methods.
• Experience collaborating with cross-functional teams.

Nice-to-haves

• Familiarity with content management systems.
• Knowledge of SEO best practices.

Benefits

• Flexible schedule
• Health insurance
• Paid time off