Digital Marketing Specialist

Robert Half - West Chester, PA

Full-time - Entry Level

West Chester, PA

Administrative and Support Services

About the position

The Digital Marketing Specialist role at Robert Half involves managing and enhancing digital channels, monitoring live broadcasts, and rectifying channel errors. This long-term contract position requires attention to detail and proficiency in various software and online platforms to ensure smooth operations and effective marketing strategies.

Responsibilities

• Create and schedule alternative channels, ensuring error-free operations.
• Monitor changes in live broadcasts and rectify inconsistencies.
• Manage and fix channel errors to maintain smooth digital platform operations.
• Produce emergency content aligned with brand and audience preferences.
• Develop and manage the construction of channels for existing and upcoming 24-hour exclusive streaming channels.
• Prioritize tasks effectively to meet deadlines.

Requirements

• Proficiency in Adobe Creative Cloud is required.
• Familiarity with Content Management Systems (CMS).
• Experience with CRM platforms is crucial.
• Ability to use Facebook Insights to drive marketing strategies.
• Extensive knowledge of Google Ads is essential.
• Proven experience in AB Testing and its implementation in marketing campaigns.
• Expertise in creating and managing advertisements across various platforms.
• Strong understanding of analytics and ability to derive actionable insights from data.
• Experience in blogging and content creation.
• Proven ability to increase brand awareness through innovative marketing strategies.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan