Auburn University - Auburn, AL
posted about 2 months ago
The Communication & Marketing department within The Samuel Ginn College of Engineering is seeking candidates for the position of Digital Marketing Specialist. This role will serve the college's online recruitment efforts, as well as assist and enhance the entirety of the college's digital communication and marketing efforts. This includes on-campus undergraduate and graduate recruiting, development solicitation, corporate relations, research partnerships, underrepresented recruiting, and much more. The Digital Marketing Specialist (DMS) leads the development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the college to support its strategic communication and marketing goals. The DMS works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement. The DMS aids units in the transition from traditional communication approaches and protocols to Marketing Cloud and is responsible for building, maintaining, and continually improving the use of the CRM platform to support communication and engagement with diverse stakeholder groups. Additionally, the DMS coordinates the development of creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success. Auburn University is more than just an institution; it's a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it's reflected in every corner of our campus and beyond. At Auburn, our work changes lives. Whether it's groundbreaking research, innovative teaching, administrative operations, or community outreach, every effort contributes to positive change. We're not just clocking in; we're making a lasting difference in the lives of others. Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we've got you covered. The median length of employment for an Auburn employee is 10 years, reflecting the investment Auburn makes in its people. The Auburn Family grows together, learns together, and builds lasting relationships. The Auburn/Opelika area exudes small-town charm and warmth, with cozy traditions, excellent schools, and vibrant downtowns, making it a place where you'll feel at home.