Digital Marketing Specialist

Nordson - Duluth, GA

Full-time

Duluth, GA

Machinery Manufacturing

About the position

Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work. The Digital Marketing Specialist is a key strategic member of the Marketing Communications team, responsible for driving digital marketing efforts that generate a continuous stream of high-quality sales leads for Nordson's Packaging division. This role works closely with Strategic Marketing, Marketing Communications, and Sales to develop and execute targeted campaigns that enhance brand visibility, drive commercial effectiveness, and support market growth. The ideal candidate will act as a trusted advisor, bringing a data-driven approach to campaign execution, website optimization, and marketing automation. By leveraging digital platforms and analytics, the Digital Marketing Specialist will play a critical role in aligning our digital strategies with broader business objectives, delivering measurable results, and driving long-term success.

Responsibilities

• Collaborate with Strategic Marketing, MarCom, and Sales to develop and execute multi-channel demand generation campaigns that promote Nordson Packaging's product solutions and services, driving lead acquisition and customer engagement.
• Manage and optimize the Nordson Packaging website in alignment with strategic goals, improving site performance, enhancing user experience, and executing SEO best practices to drive organic traffic and conversion.
• Implement and optimize marketing automation platforms (e.g., HubSpot, Marketo) to manage lead generation and nurturing processes, ensuring effective lead handoff and follow-up with Sales.
• Analyze digital marketing performance using tools like Google Analytics and other data platforms, reporting on key performance indicators (KPIs) and providing actionable insights to optimize campaigns and improve ROI.
• Act as a digital marketing advisor, working closely with Sales and Strategic Marketing to ensure digital strategies align with business objectives and support lead management and customer segmentation processes.
• Develop and execute targeted online campaigns that engage, nurture, and convert leads, using best practices in A/B testing, calls-to-action, and content optimization to improve conversion rates.
• Lead efforts to enhance the visibility of Nordson Packaging through effective SEO and SEM strategies, continuously optimizing content, keywords, and website architecture.
• Align lead management processes with the buyer's journey, recommending process and system improvements to streamline lead generation, tracking, and conversion.
• Design and execute digital marketing campaigns across platforms (e.g., Google Ads, email, web), ensuring they are data-driven, scalable, and aligned with business goals.

Requirements

• Minimum 5 years of experience in digital marketing, with a focus on campaign management, demand generation, and B2B lead generation.
• Proficiency in SEO, SEM, Google Analytics, Google AdWords, and web analytics tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., C4C).
• Expertise in campaign management, lead nurturing, and driving the sales funnel from MQLs to SQLs.
• Knowledge of content management systems (SiteCore preferred), website optimization, and conversion rate optimization (CRO) strategies.
• Ability to manage and optimize websites, execute SEO strategies, and leverage data analytics to improve digital marketing performance.
• Strong analytical skills with the ability to generate actionable insights from data, capable of measuring and reporting on KPIs, optimizing campaigns for performance, and making informed decisions based on metrics.
• Strong verbal and written communication skills, with a demonstrated ability to work effectively with cross-functional and multinational teams.
• Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced, deadline-driven environment.

Nice-to-haves

• Knowledge of HTML, CSS, and marketing analytics platforms is preferred.