Digital Marketing Specialist

$65,000 - $75,000/Yr

Frankel & Company - Gainesville, FL

Full-time - Mid Level

Gainesville, FL

Credit Intermediation and Related Activities

About the position

The Digital Marketing Specialist at Frankel Agency is responsible for assisting with client project fulfillment by coordinating and executing various digital marketing strategies. This role involves planning, executing, and measuring digital efforts, including paid advertising, SEO, content marketing, email marketing, and SMS marketing, while also focusing on data tracking and reporting.

Responsibilities

• Attends and assists Brand Managers, Project Managers, and the Associate Director of Digital Marketing with client meetings to establish digital marketing goals.
• Assists with digital marketing strategic planning.
• Prepares and presents Paid Social Media, SEO, PPC, Programmatic Ad, Analytics, and Lead Generation reports.
• Ensures all campaigns have structured conversion tracking set-up (Google Analytics and Google Tag Manager) for reporting purposes.
• Keeps up with current trends, best practices, and industry standards, including knowledge of Facebook, Twitter, TikTok, WordPress, Instagram, and other digital media platforms.
• Constructs digital ads and other digital efforts as needed.
• Creates and develops CMS-based newsletters and emails.
• Produces reports that highlight key insights, analyzes what's working and what adjustments have been made, and provides recommendations for optimizing campaign performance.
• Participates and presents audits and recommendations during new business meetings, client meetings, and internal meetings.
• Other duties as assigned.

Requirements

• Bachelor's Degree or AA with 5 years' equivalent experience.
• At least two years of previous experience in digital marketing.
• Strong experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools like Moz or SEMrush.
• Ability to think creatively and analytically, developing innovative digital marketing campaigns and using data to optimize performance.
• Exceptional time management and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced, team environment.
• Basic knowledge of HTML for creating and optimizing landing pages, emails, and digital ads.
• Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
• High attention to detail, ensuring accuracy in all aspects of digital marketing, from content creation to campaign execution and reporting.
• Ability to understand client needs and goals, tailoring digital strategies to meet their specific objectives.
• Commitment to continuous learning and staying updated with the latest digital marketing trends, technologies, and best practices.
• Familiarity with A/B testing methodologies to optimize digital campaigns and content for better performance.
• Ability to effectively and efficiently communicate complex digital marketing concepts to clients and team members, both verbally and in writing.