Digital Marketing Specialist

$35,360 - $35,360/Yr

Capitol Civic Centre - Manitowoc, WI

Part-time - Entry Level

Manitowoc, WI

Performing Arts, Spectator Sports, and Related Industries

About the position

The Digital Marketing Specialist is responsible for enhancing the organization's digital presence, focusing on audience engagement, ticket sales, and promoting diverse programming within the Manitowoc community. This role requires a creative individual with a strong background in online marketing and the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with the Marketing Manager to implement approved marketing strategies for events, programs, and initiatives.
• Implement the digital marketing elements of the marketing plans for individual shows and series.
• Manage digital content across the website, social media, search, and email marketing platforms.
• Oversee digital marketing advertising, including media planning and buying across Meta and Google platforms.
• Collaborate with the Graphic Designer to ensure digital assets align with best practices.
• Create custom digital assets as needed.
• Analyze marketing data to optimize ticket sales and audience engagement.
• Provide regular reporting on marketing effectiveness and return on investments.
• Coordinate with the box office to ensure smooth ticketing processes and data transfer into marketing channels.

Requirements

• Associate's or Bachelor's degree in Marketing, Business, or related field is preferred.
• 1-2 years of experience in digital marketing.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Proficiency in digital marketing tools and social media platforms including Meta and Google.
• Experience with graphic design and content creation platforms including video editing (Canva, Adobe, CapCut, others).
• Ability to analyze data and metrics to inform marketing decisions.
• Interest in music and performing arts is ideal.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance