Ihire - Lawrence Township, NJ
posted 3 months ago
Innova Solutions is immediately hiring for a Digital Marketing Specialist to join our team in Lawrence Township, NJ. This position is a contract role with a duration of 6 months. As a Digital Marketing Specialist, you will play a crucial role in contributing to direct-to-consumer (DTC) and healthcare professional (HCP) omni-channel engagement strategies based on customer insights and brand strategy. Your responsibilities will include drafting and reviewing creative briefs and other necessary documentation to support the development of both branded and unbranded digital programs. You will lead internal Medical, Legal, and Regulatory (MLR) review processes and collaborate with external partners to ensure the timely and accurate preparation of various digital programs, including CRM, third-party programs, media, websites, mobile applications, email campaigns, social media, SEO/SEM, and more. In this role, you will partner with the Brand team, digital agencies, media partners, and the client Production team to define project strategy, scope, timelines, and deliverables. You will also lead the execution of DTC and HCP digital tactics and media programs that drive business impact. Collaboration with Business Insights & Analytics will be essential to ensure the identification of key performance indicators (KPIs), measurement plans, and ongoing reporting and optimization of digital programs based on insights and analytics. You will drive innovation by partnering with Brands, external partners, and capability leads to develop new and innovative digital tactics. Regular monitoring of project status and providing updates on progress, challenges, and solutions will also be part of your responsibilities. The ideal candidate will have demonstrated experience in digital and DTC/HCP programs and the ability to track and manage annual digital initiatives.