Digital Marketing Specialist

$52,000 - $60,000/Yr

Paradigm Digital - Noblesville, IN

Full-time - Mid Level

Onsite - Noblesville, IN

11-50 employees

About the position

Paradigm Digital Group is seeking a Digital Marketing Specialist to join their team in Fishers, IN. This role requires 3-5+ years of full-time experience in digital marketing, focusing on content creation, client management, and collaboration with various teams. The position involves working directly with clients and requires strong client service skills. The Digital Marketing Specialist will be responsible for executing effective content strategies across multiple platforms, including websites, social media, and email marketing campaigns.

Responsibilities

• Maintain regular communication with multiple clients on a weekly basis
• Create, manage, and maintain a monthly content calendar
• Research, develop and write relevant topics for website and social media content
• Create monthly blogs incorporating on-page, local and technical SEO
• Create and manage email campaigns for remarketing leads
• Understand and proficiently use Google Analytics 4
• Utilize Search Console and Moz for data analysis
• Manage, optimize, update, and edit websites in WordPress and Elementor
• Responsible for technical SEO related to websites, YouTube, and Vimeo
• Collaborate with the in-house video department to create video content
• Responsible for client monthly reporting in Google Looker Studio, analyzing data, performance, and effectiveness

Requirements

• A four-year degree, BA preferred, related to the marketing industry
• 3-5+ years of industry experience
• Full understanding of Google Analytics, Google Search Console, and Google Looker Studio
• Skilled in writing and conducting on-page SEO optimization
• Proficient with Adobe Creative Suite Programs and Microsoft Office Products
• Proficient with WordPress, Elementor, Unbounce (or other landing page platforms), Moz (or similar SEO platform tools)
• Understanding of the online community and current platforms

Nice-to-haves

• Experience in video content production
• Knowledge of emerging digital marketing trends

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance